Focus Groups??? We don’t need no stinking focus groups!
Mar 8th, 2008 by pjkeating
When I got my first “real” job after college, I thought I had to act, dress, talk, walk and act different now that I was plugged into the Matrix! lol I had my own computer from which I produced countless, inane letters, memos and TPS reports day in and day out. My own little office space adorned with a poster of Bob Marley, which raised a few conservative eyebrows among the highbrows in the office. I even thought that I had to drink coffee, Starbucks to be exact, which I never was nor currenlty am a fan of. As part of this job, from time to time, the firm would arrange to conduct focus groups on an array of topics. One week it may be a poster for the National Highway Safety and Traffic Adminstration that we’d ask John Q. Public their opinion about its message. With the next one discussing a certain color scheme for a FEMA brochure. Lots of fun exciting stuff I can assure you. Why this little peek behind my own version of Oz’s curtain? I thought you’d never ask! LOL
When developing the idea for a milk delivery business, my original name for the company was going to be “The Milk Man.” The thought being that when asked about where you got that glass bottle of milk you could say, “The Milk Man.” To which they’d respond, “yeah I know but what’s the company’s name?” An Abbott and Costell-esque “who’s on first” scene unfolds and hilarity ensues! Or is it just me and my pesky, bothersome inner monlogue? My good friend Joe, threw out the idea of a name that implies action, thus “Hey, Milkman!” was born. No focus groups, no qualitative and quantitative research, just a gut feeling that Hey,Milkman! was a really cool name and just felt right, you know?
On my delivery adventures each sunday, when I ring the bell and hear the patter of little feet run to the door a smile tends to creep across my face. When the door is opened and the kids see that its me, what do you think they yell out? If you guessed “Hey,Milkman!” you’ve just earned 10 Gold Stars! GOOD JOB! Now these kids don’t know that my company’s name is Hey,Milkman! They say it because it just seems and feels right.
Pretty Groovy….huh?
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